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    <lastmod>2026-03-29</lastmod>
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      <image:title>Home</image:title>
      <image:caption>After a deep investigation into the ‘why’ behind income qualified customers not taking advantage of savings opportunities, the most frequented digital touchpoints became a clear opportunity to increase engagement and help financially vulnerable customers.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Following a human-centered design process, this utility company developed a new digital enrollment flow that helped customers streamline the process for taking advantage of savings programs. This personalized tool was the first step in a multi-year roadmap to evolve the end-to-end journey.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>As health providers came to realize the severity of the coronavirus outbreak, it became increasingly important to provide patients and clinicians access to one another. With a focus on the patient portal and telehealth platform, this six month program aimed to reduce the stress and anxiety of those managing life threatening illnesses during a global pandemic.</image:caption>
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  <url>
    <loc>https://www.erikaoneil.com/about</loc>
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    <lastmod>2025-05-28</lastmod>
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      <image:title>About - Bonjour Détroit</image:title>
      <image:caption>I became acquainted with Detroit as an architecture student at The University of Michigan. At the time I took the learnings for granted, owing it to proximity rather than the city being a true marvel in the world of urbanism and design. After distancing myself I came to appreciate not only the architecture, but the unique spirit of the community. In 2017, while living in Chicago, I purchased and renovated a $1000 abandoned house from BuildingDetroit.org, officially calling Detroit my home in 2022.</image:caption>
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      <image:title>About</image:title>
      <image:caption>Parable Series, by Octavia E. Butler</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fb5b1cb5e65ae703ddbe9bc/b1d360bd-71a4-45f6-8ccb-22a859e6a526/IMG_4983.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Caring for two (formerly) stray pitties that found their way into my life.</image:caption>
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      <image:title>About</image:title>
      <image:caption>Focusing my renovation attention from inside to outside.</image:caption>
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  <url>
    <loc>https://www.erikaoneil.com/resume</loc>
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    <lastmod>2026-03-29</lastmod>
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  <url>
    <loc>https://www.erikaoneil.com/portfolio</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
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      <image:title>Portfolio</image:title>
      <image:caption>Weekly project plan highlighting the intersections across two parallel work streams</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Daily project plan calling out individual tasks and key milestones</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>High level research approach demonstrating a linear methodology</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Field research hourly agenda, this whiteboard sketch shows how we planned to break into smaller teams to accomplish a week’s worth of tasks.</image:caption>
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      <image:title>Portfolio - Finding creative ways to collect information Discovery and field studies</image:title>
      <image:caption>Mobile diary submissions (photo, video, screen recordings, survey responses, etc.) gathered after creating a protocol with a series of tasks and questions</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>In-depth interview stimulus supporting an in-person discussion around health goals</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Field guide used for taking notes during contextual shadowing and passive observations</image:caption>
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      <image:caption>Field notes updated daily via a blog that teammates and stakeholders could access to stay in the loop with the data being collected</image:caption>
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      <image:caption>Qualitative analysis for a card sorting exercise</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Qualitative analysis of in-depth interviews using a tagging system to identify emerging patterns</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Affinity mapping data points (quotes, observations, statistics, etc.) into themes, the remote team was able to effectively collaborate using a digital whiteboard</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Defining insights, which are interesting, relevant, and actionable statements used to uncover unique opportunities and drive the creation of innovative solutions</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Insights circus with stations of various qualitative findings, including a video montage of interview clips, a quote wall, and a series of confessional-style videos; here you see stakeholders taking in the findings using an empathy mapping exercise</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Participant bios that summarize the needs, goals, values, and motivations used to help stakeholders build empathy for potential consumers</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Interactive presentation on uncovered insights with embedded activities to maintain audience engagement; here you see audience members participating in an ideation activity around How Might We…? statements</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fb5b1cb5e65ae703ddbe9bc/1616883577440-RCI2M93TQ9V6F0E3OBT0/image-asset.jpeg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Video montages are a powerful story telling method that allow audiences and stakeholders to hear directly from people who represent a potential consumer</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Moments that matter pinpoint instances that are particularly challenging, or otherwise important regarding an end-to-end service or experience; here we used a space metaphor to anchor the narrative around what it feels like for those experiencing these MTMs</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Mindsets are mutually exclusive, collectively exhaustive alternative to the commonly used persona</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>User journeys used to communicate the phases, key activities, and touchpoints across an end-to-end experience, and may highlight various types of information such as pain points, actors involved, user sentiments, devices, physical space etc.</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Service blueprint demonstrating intersections between hospital goers and the staff in a future hospital experience</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
      <image:caption>Usability testing results highlighting suggested design improvements</image:caption>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Design system for aligning teams around future enhancements, enabling the current and future team to quickly scale development process for future additions and enhancements</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>High fidelity visual mock-ups</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Annotated wireframes used to communicate navigation details and interactions that may not be obvious from a prototype, and provide further context behind design decisions</image:caption>
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      <image:caption>High level roadmap calling out milestones for realizing service concepts</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Detailed deployment plan for a single service design concept</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Roadmapping workshop output used to inform a detailed plan</image:caption>
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